INDUSTRY:

INDUSTRY:

CALLING APPLICATION

CALLING APPLICATION

CLIENT:

TALK360

YEAR:

NOV 2025 – MAR 2026

ROLE:

PRODUCT DESIGNER

Talk360

Talk360


Users blamed the app for their network

"I thought the app was broken. Turns out it was just my Wi-Fi." — paraphrased from support ticket
analysis

First-call quality problems were quietly costing Talk360 retention. Support ticket analysis showed complaints
concentrated in a user's first 1–3 calls, but the app never told them, in advance, whether a call was likely to go well.



Users blamed the app for their network

"I thought the app was broken. Turns out it was just my Wi-Fi." — paraphrased from support ticket
analysis

First-call quality problems were quietly costing Talk360 retention. Support ticket analysis showed complaints
concentrated in a user's first 1–3 calls, but the app never told them, in advance, whether a call was likely to go well.


The signal already existed, it just wasn't shown

No dedicated research budget, but enough signal in what already existed:


What I considered, and why I rejected it

I proposed three different approaches during discovery because I wasn't convinced the obvious solution was the best one, and I wanted Engineering and the PM to weigh in on real tradeoffs, not a single pitch.



Where the senior-level judgment calls happened

Two decisions shaped the feature more than any other, both traded a "safer" default for something more honest.



The screens that carry the experience

The full flow, as shipped, from starting the check to acting on the result.



How the team got there


What I'd do next


Design, technology, and your vision; I’m here to help transform your creative vision into meaningful digital experiences.

Available For Work

Designed

by LucidaLab • 2026

Design, technology, and your vision; I’m here to help transform your creative vision into meaningful digital experiences.

Available For Work

Designed

by LucidaLab • 2026

Design, technology, and your vision; I’m here to help transform your creative vision into meaningful digital experiences.

Available For Work

Designed

by LucidaLab • 2026