Sepideh's Works

LucidaLab

INDUSTRY:

ED TECH & INNOVATION

CLIENT:

DIGINEXT

YEAR

Jan 2024 - Sep 2024

ROLE:

PRODUCT DESIGNER

Diginext

A market with too much noise

Diginext operates in a crowded field of accelerators and innovation platforms, all competing for the same investors,
startups, and partners. The existing site didn't help Diginext stand out, it looked like dozens of other template-built
platforms in the same space, which undercut the credibility the brand needed to attract serious partners.

The problem wasn't a missing feature. It was that nothing on the site convinced a visitor Diginext
was worth their attention.

A market with too much noise

The problem wasn't a missing feature. It was that nothing on the site convinced a visitor Diginext
was worth their attention.

I refused to open Figma in week one

Before any interface work, I spent the first week entirely in analytics and interviews. What the analytics were telling us
mattered more than what looked good.

12 user interviews. 3 patterns that changed everything.

What I considered, and why I rejected it

I proposed more than one direction for the homepage hierarchy before committing, because the obvious "hero +
features" template wasn't actually solving the visibility problem the research surfaced.

Where the senior-level judgment calls happened

Two decisions shaped the rebuild more than any other.

The system that carries the platform

How the work actually happened

What I'd do next

Next Project